WINNING LOCAL SEO WITH 8 EXPERT STRATEGIES ON GOOGLE BUSINESS PROFILE

SEO is critical for small businesses, and it's essential to understand the best practices. However, many small business owners may be unaware of how powerful a tool a Google Business Profile (GBP) (previously Google My Business profile (GMB)) can be in their Local SEO arsenal. Let's explore why you need a Google Business Profile and how to leverage it to its maximum potential.

Why Do You Need A Google Business Profile?


GMB is a free tool that allows businesses to manage their online presence across Google, including search results and Google Maps. By creating a Google Business Profile, your business information can appear right when people are searching for your business or businesses similar to yours on Google. Overall, this improves your visibility and helps attract local customers.


How Do I Create A Google Business Profile?


Creating a Google Business Profile (GBP) is a simple yet vital step toward improving online visibility. Here's how you can create your GBP in a few steps:


1. Visit google.com/business and log in using your Google account. If you don't have a Google account, create one for free at google.com/accounts.


2. Enter your business name using Title Case for a professional first impression.


3. Provide your physical business address for Google to verify. Remember, this can't be a P.O. Box or a mailroom in a commercial location, and only one business can be registered per residence.


4. Next, specify whether you're a storefront or a service provider. If you work from home or prefer not to have customers visit, you can define a service area by selecting a mile radius around your business, a specific city or state, or a set of zip codes.


5. Choose your primary business category carefully. This choice is critical because it will determine when and where your business appears in Google search results. Call us at (888) 201-1979.

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